LayerSeven Solutions Ltd

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Search Engine Marketing

In order that we can help maximise our clients serach engine coverage, we provide the following services;

  1. Website Audit. This report reviews the current status of the clients site and identifies issues with regards to current best practices. We fully evaluate your current site and make recommendations with regards to SEO aspects such as SE friendliness, keyphrase strategies, content optimisation and linking strategy.
  2. SEO (Search Engine Optimisation). Achieving natural rankings in search engine directories is the most cost effective way of attracting qualified traffic to your website. SEO is the process of ensuring that each page of your website maintains high search engine relevancy for the appropriate keyphrases associated with that page.
  3. Site Indexing. An optimised site index (text based navigation system) will help the search engines to navigate through your site and index your webpages for relevant searches.
  4. Search Engine Submissions. Effective search engine indexing is essential for any commercial website. The service ensures that your site is indexed in the major search engines and directories utilised by your prospective clients.
  5. Link Management. Link popularity is the number of relevant external links pointing to your site. Link popularity is now the major factor that search engines consider when determining your ranking positions. Layerseven will adopt an ethical process of negotiation for one way links to your site.
  6. Online PR. Online distribution of press releases and news articles is fast becoming an important aspect of search engine marketing offering benefits of increased link popularity and brand awareness. Layerseven will optimise and distribute any press releases that you supply to a number of established news sites and portals where journalists are most likely to search for related material.