LayerSeven Solutions Ltd

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When Philip Southern left University he decided he wanted to try his hand at being his own boss. With the backing of a family business which owns two successful garden centres in Warwickshire, he turned his attention to the  growing demand for online procurement of garden equipment. In Partnership with former venture capitalist and corporate financier, Jonathon Wackett, this has led to the development of a business model which provides quality garden equipment and delivery to the UK market via a web based solution. is the trading name of this new site.

First of all, it was key to identify a partner who they could work with to deliver the web based solution. The key criteria for selection was to find a provider who could demonstrate all of the graphical and technical components required for E-commerce solutions but also one that talked common business sense and could add value in transforming the plan into reality.

After an extensive supplier appraisal process, the people of GardenBuyer chose  LayerSeven Solutions Ltd as their E-commerce provider.

Jonathan Wackett of GardenBuyer commented;

"After interviewing a number of webdesigners, we selected LayerSeven because they came up with practical solutions to business issues which we hadn't even thought of. We see them more as a valuable business partner than a supplier".

The solution will provide a dynamic homepage with multiple links to specific products, articles of interest and manufacturer websites. Advanced search facilities to allow for easy location of products based on a variety of variables and once products are located, a product comparison tool allows users to compare items on features and price. Layerseven's Content Management System (Composer) will allow for the GardenBuyer website administrators to manage all aspects of content, images, product changes, delivery and discount variables. In addition, users will be able to login securely to a member's environment and benefit from additional value added services such as newsletters, forums, expert advice and they will also be able to add or amend personal details such as order history, multiple delivery locations and current order status.  SECpay will manage online secure payment gateways.